iHeart to Copy Townsquare’s Digital First Strategy


  • Deemphasizing radio is what has been driving iHeart stock – why Wall Street is excited.
  • How one major bank moved the market when it backed iHeart’s new non-radio strategy.
  • iHeart’s digital plan versus Townsquare’s Digital First which derives 52% of all its revenue from non-radio digital products.
  • The list of radio groups that are looking into digital first as a replacement for legacy radio and a potential new company name for iHeartMedia.

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