Read the full article here
- The digital streaming model that turns “broadcasting dollars into digital dimes.”
- Technology over local programming – the consequences.
- Seamless repeaters putting limited amounts of programming and/or commercials targeting different geographies inside the larger Metro.
- How public stations are climbing above their commercial competitors’ rating rankers thanks to Nielsen – will the same be true for ‘zonecasting’?
- Geography is only one factor – and maybe the least important – for advertisers who enjoy cheap, highly-targetable advertising in digital stream.
Start a new subscription here
Recent Posts
- Bye Bye Market Managers
- iHeart’s Likely Buyer
- Townsquare’s Mounting Problems
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma