‘Zonecasting’— The Next Radio Debacle

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  • The digital streaming model that turns “broadcasting dollars into digital dimes.”
  • Technology over local programming – the consequences.
  • Seamless repeaters putting limited amounts of programming and/or commercials targeting different geographies inside the larger Metro.
  • How public stations are climbing above their commercial competitors’ rating rankers thanks to Nielsen – will the same be true for ‘zonecasting’?
  • Geography is only one factor – and maybe the least important – for advertisers who enjoy cheap, highly-targetable advertising in digital stream.

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