Read the full article here
- The digital streaming model that turns “broadcasting dollars into digital dimes.”
- Technology over local programming – the consequences.
- Seamless repeaters putting limited amounts of programming and/or commercials targeting different geographies inside the larger Metro.
- How public stations are climbing above their commercial competitors’ rating rankers thanks to Nielsen – will the same be true for ‘zonecasting’?
- Geography is only one factor – and maybe the least important – for advertisers who enjoy cheap, highly-targetable advertising in digital stream.
Start a new subscription here
Recent Posts
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze
- Redeploying Radio Salespeople