This is the worst-case scenario come true.
The political advertising windfall that radio usually receives is not happening as the first metrics start coming in.
And this is no time for that with the lockdown economy causing 25-57% declines in revenue compared to last year.
No radio group can withstand these losses which can now be documented.
The real question is – is there still time to make up for the early losses and if not, what options are on the table.
It’s not just a battleground state problem – we can now document that political advertising is booming for competing media, so why is radio getting so severely snubbed?
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- The SiriusXM Takeover of iHeart
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- Longer Shifts, Stretching On-Air Talent