This is the worst-case scenario come true.
The political advertising windfall that radio usually receives is not happening as the first metrics start coming in.
And this is no time for that with the lockdown economy causing 25-57% declines in revenue compared to last year.
No radio group can withstand these losses which can now be documented.
The real question is – is there still time to make up for the early losses and if not, what options are on the table.
It’s not just a battleground state problem – we can now document that political advertising is booming for competing media, so why is radio getting so severely snubbed?
- Streaming Wants to Be Radio Now
- PD John Ivey Was “Fired" iHeart-Style
- Disney Getting Serious About Selling ESPN
- The Evidence on Running Fewer Ads
- The Six-Figure Jobs iHeart Is Filling
- Ownership Limits May Have to Be Adjusted
- iHeart’s Post-Malone Strategy
- Yesterday’s Audacy Stock Crash
- Defending Against All-Holiday Music Stations
- The Danger of Radio Selling Facebook Ads