INSIDE …
- It just happened again scorched earth selling which is why I’m writing about it – a predator group screws competitors out of a huge buy, drives unit rates down by pulling this trick.
- The one thing that is forcing consolidated radio groups to go balls on against competitors many of which have a better ad story and they still lose the buy.
- There will soon be no need for local ad revenue – what makes big radio groups really believe this stuff.
- Oh, and the major markets are all that will matter – here’s the proof.
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