Race to the Bottom on Ad Rates


  • It just happened again scorched earth selling which is why I’m writing about it – a predator group screws competitors out of a huge buy, drives unit rates down by pulling this trick. 
  • The one thing that is forcing consolidated radio groups to go balls on against competitors many of which have a better ad story and they still lose the buy. 
  • There will soon be no need for local ad revenue – what makes big radio groups really believe this stuff.
  • Oh, and the major markets are all that will matter – here’s the proof.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here