- The worst offenders called out by agencies, buyers and planners privately.
- How to fix the needless loss of national ad revenue – three steps right out of the client, buyer and planners mouths.
- Radio has it all wrong – how TV is the gold standard among national clients.
- How clients (not agencies) laugh at radio’s give me the whole buy and I will drop prices to the floor mentality – what’s better than a low price?
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Talk to Jerry privately here.
Scroll through a complete list of previous stories here
- Desperate Radio CEOs Buy Favorable Ratings
- Audacy’s Hiring Problem
- iHeart Foreign Sale Still on the Table
- Westwood Done
- Cumulus Fires 9 in One Market
- The Fan-to-Fan Music Revolution
- San Diego Audacy Exodus Resumes
- Big Changes Coming to CHR
- New Cumulus Market Manager Mandate
- Cumulus to Regionalize Business Managers