INSIDE …
- The worst offenders called out by agencies, buyers and planners privately.
- How to fix the needless loss of national ad revenue – three steps right out of the client, buyer and planners mouths.
- Radio has it all wrong – how TV is the gold standard among national clients.
- How clients (not agencies) laugh at radio’s give me the whole buy and I will drop prices to the floor mentality – what’s better than a low price?
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