Growing Disdain for Radio at Client Level


  • The worst offenders called out by agencies, buyers and planners privately. 
  • How to fix the needless loss of national ad revenue – three steps right out of the client, buyer and planners mouths. 
  • Radio has it all wrong – how TV is the gold standard among national clients. 
  • How clients (not agencies) laugh at radio’s give me the whole buy and I will drop prices to the floor mentality – what’s better than a low price?

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