The Core Needs of Listeners Have Changed

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  • The two new surprising hot buttons according to a changing audience.
  • The importance of influencers or not.
  • If you’re not willing or able to cut commercial loads right now, these new core needs even supersede that.
  • How to get record labels to start spending promotional money again to gain radio airplay.
  • Turns out one of the weekend hit movies (Barbie and Oppenheimer) has some critical branding lessons.

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