Digital Switch-Pitch Killing Spot Sales

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  • Why radio groups are training their sellers to sell digital even when advertisers only want spot – believe it or not, there’s an explanation for this.
  • A startling story of a happy radio advertiser who was spurned by a top radio group that would only talk about selling digital.
  • “It’s almost impossible to talk about radio advertising” – an actual case study that is representative of radio’s own move away from radio.
  • How the 3 biggest groups handle the radio/digital issue.

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