The Pivot Away from Podcasting

  • A “new” replacement for podcasting as a radio revenue source
  • Changes managers are noticing from corporate about selling podcast ads
  • Deadly honest quote:  “Declining attention spans that now average around 5 seconds make a 20-minute, half-hour or full-hour podcast an impossible task for distracted audiences.”

Read the full article now   

Forward to a friend

Report Newstips here

Previously: Consolidators Adopt New Layoff Strategy … Audacy’s Sale of Radio.com Exposed … 2023 Predictions … Consolidator to Cut Sales Commissions … Ch-ch-changes Ahead for Radio … Bongino Exit Only the Beginning … Music Tax Compromise May be Near … A Threat Even Bigger Than No Car Radio … Cumulus Scrambles to Sell More Assets … Cash Infusion Deals Exposed … Not So Fast on No Saga Sale …

You may also like: AQH Erodes As Listener Demands are Ignored … Taylor Swift Fans Go After Ticketmaster …Financial Troubles at SiriusXM … 5 Warning Signs at Audacy … Feds Nail iHeart for Fake Ads … Townsquare’s Next Head Fake … Amazon’s Commercial Free Podcast Blitz … Only 2 Radio Groups are Profitable … iHeart Deal Buzz

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell