Radio CEOs don’t do these things – they don’t troll for stations.
Urban One needs stations and Cumulus needs to offload them.
But it’s not that simple.
Lenders are avoiding radio loans these days and when a radio group tries to acquire, the stock market punishes them (I’m thinking of Beasley here when they tried it a few years back).
It’s enough to make a casino owner like Liggins wonder what it’s going to take to get someone’s attention at Cumulus to do business with him.
Actually, he has a very creative idea.
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- iHeart Playing the Long Game on Selling Out
- Audacy & Cumulus Joining Forces
- Dropping Like Flies at Audacy Midwest
- Rough Times Ahead for Stations Using Ratings
- Cumulus Escalates Management by Fear
- Race to the Bottom on Ad Rates
- DIY Streaming DJs Threaten Radio
- Owners Rethinking the Viability of Conservative Talk
- Cox Employees Leaving for Audacy
- iHeart Accelerates Merging Clusters