Tuesday, November 9, 2021 In Search of Younger Demos How radio had it right 5-10 years (if they only stuck with it). The new younger demo model you won’t see Nielsen pitching. Weaning your station off Nielsen’s (TV news did it). Beware of impressions – here’s why. Read the full article here Read More Recent Posts Radio’s Programmatic Pricing Gamble Nielsen’s Shrinking-Market Squeeze Redeploying Radio Salespeople Radio’s Connected-Car Mirage Buried Beasley Secrets Connoisseur Undoing Alpha Radio’s Next Roll-Up No iHeart AI DJs, BUT … Townsquare Consolidation Without Buying Stations The Invisible Digital Ads
