Tuesday, November 9, 2021 In Search of Younger Demos How radio had it right 5-10 years (if they only stuck with it). The new younger demo model you won’t see Nielsen pitching. Weaning your station off Nielsen’s (TV news did it). Beware of impressions – here’s why. Read the full article here Read More Recent Posts The Disappearing Brand Manager iHeart’s Overlooked Profit Engine The CDs Weird Resurrection iHeart CEO Paid for Layoffs Urban One’s High Risk Bet Beasley Risks Screwing Their Lenders Kelli Turner Unleashed iHeart’s Digital Shell Game Beasley’s Unproven AI Sales Bet Saga Savings Warning
