- How radio had it right 5-10 years (if they only stuck with it).
- The new younger demo model you won’t see Nielsen pitching.
- Weaning your station off Nielsen’s (TV news did it).
- Beware of impressions – here’s why.
Read the full article here
Recent Posts
- Cumulus Calls Nielsen’s Bluff
- Pop Music’s Emotional Flatlining
- Hubbard’s Debt Reckoning
- A Structural Shift to Reach & TSL
- New FCC Oversight on iHeart
- Share of the Ear Is Out
- Why iHeart Never Sells Stations
- iHeart’s Radical Makeover
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained