- How radio had it right 5-10 years (if they only stuck with it).
- The new younger demo model you won’t see Nielsen pitching.
- Weaning your station off Nielsen’s (TV news did it).
- Beware of impressions – here’s why.
Read the full article here
Recent Posts
- Will the Soros/Cumulus Rollup Succeed?
- The Meaning of Vinyl Outselling CDs
- Alfred is Looking After Alfred (Not Urban One)
- Details in the Audacy/Cumulus Rollup
- The P1 Podcast Model of the Future
- Tough Times Ahead for iHeart
- Nielsen’s Ties to Boeing
- Why a 3rd Cumulus Debt Extension
- The Missed Lesson of TikTok
- Radio’s Mid-Market Management Purge