- After workarounds designed to bury huge commercial loads, stations are finding that sacrificing some of the morning show for a commercial blitz to make other hours commercial free is provoking some unintended consequences.
- Audacy got themselves into trouble with this – here’s the research.
- iHeart’s even more radical approach.
- But here’s what the audience wants.
Report Newstips here
Previously: Cumulus Masquerading 3rd Quarter Fail … Scott Shannon’s Forced Retirement … The Future of Free Radio … Attitudes About Radio Are Changing … Radio Pressured to Sell Podcasting Ads … Audacy Ignoring Their Debt Problem … Beasley Botches Their Own Layoffs … Radio’s Attention Span Problem … Digital Dimes Killing Terrestrial Revenue … Beasley Headed Towards Bankruptcy … The Other Audacy/Beasley Deal
Journalism is printing what someone else does not want printed. Everything else is just public relations -- George Orwell
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