“Commercial-Free” Hours Killing Morning Shows

  • After workarounds designed to bury huge commercial loads, stations are finding that sacrificing some of the morning show for a commercial blitz to make other hours commercial free is provoking some unintended consequences.
  • Audacy got themselves into trouble with this – here’s the research.
  • iHeart’s even more radical approach.
  • But here’s what the audience wants. 

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Previously: Cumulus Masquerading 3rd Quarter FailScott Shannon’s Forced RetirementThe Future of Free RadioAttitudes About Radio Are ChangingRadio Pressured to Sell Podcasting AdsAudacy Ignoring Their Debt ProblemBeasley Botches Their Own LayoffsRadio’s Attention Span ProblemDigital Dimes Killing Terrestrial RevenueBeasley Headed Towards BankruptcyThe Other Audacy/Beasley Deal

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