Radio Pressured to Sell Podcasting Ads

  • Why the sudden urgency for radio to sell podcasting ads
  • How sly market managers are getting around it
  • The effect on radio ad prices 

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Previously: Audacy Ignoring Their Debt ProblemBeasley Botches Their Own LayoffsRadio’s Attention Span ProblemDigital Dimes Killing Terrestrial RevenueBeasley Headed Towards BankruptcyThe Other Audacy/Beasley DealOlivier Rising at AudacyAudacy Fire Sale BeginsFears Mediabase Merger Will Hurt Indie ArtistsBeasley Could Be an Audacy Merger Partner

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Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell