Radio Pressured to Sell Podcasting Ads

  • Why the sudden urgency for radio to sell podcasting ads
  • How sly market managers are getting around it
  • The effect on radio ad prices 

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Previously: Audacy Ignoring Their Debt Problem … Beasley Botches Their Own Layoffs … Radio’s Attention Span Problem … Digital Dimes Killing Terrestrial Revenue … Beasley Headed Towards Bankruptcy … The Other Audacy/Beasley Deal … Olivier Rising at Audacy … Audacy Fire Sale Begins … Fears Mediabase Merger Will Hurt Indie Artists … Beasley Could Be an Audacy Merger Partner …

You may also like: The Coming Audacy New York Fire Sale … Sports Betting as the Death of AM Talkradio ...iHeart Accused of Buying Podcast Audiences … Warshaw’s Double Acquisition Rollup … First Look at 3rd Quarter Revenue Projections … The Street Expects Audacy to Sell “Prized” Stations … Surprise: Young People Prefer Talk Radio … Spotify’s Pivot to Audio Books … Audacy Hiring Cheaper While Laying Off

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell