INSIDE …
- Bad PR: The right-wing radio talker who influenced his listeners not to take the vaccine until he got sick and changed his story.
- Vaccinations as a huge radio promotion – some ideas to hitchhike on.
- A once-in-a-lifetime promotional plan to prove radio’s 92% reach and local relevance when it is being doubted.
- How selling vaccines can be used to sell local advertisers.
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