Audacy’s Tone Deaf Rebranding of AMP in LA


Rebranding is the post-consolidation term for format change just as food insecurity is the new term for starving but the end result is the same – yesterday’s change of Audacy’s KAMP, Los Angeles format is a lesson for other hit music stations currently under fire from streaming music services in how not to go from bad to worse.

Radio stations especially hit-oriented music stations that have been pummeled by streaming music services will be shopping for new formats and the AMP rebranding is a model how not to do it.

A much better alternative is right in front of them.

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