INSIDE …
Rebranding is the post-consolidation term for format change just as food insecurity is the new term for starving but the end result is the same – yesterday’s change of Audacy’s KAMP, Los Angeles format is a lesson for other hit music stations currently under fire from streaming music services in how not to go from bad to worse.
Radio stations especially hit-oriented music stations that have been pummeled by streaming music services will be shopping for new formats and the AMP rebranding is a model how not to do it.
A much better alternative is right in front of them.
Forward this preview to a friend
Share with Jerry privately here
Newstips here
Recent Posts
- The Shutting Down of FM Stations
- Behind the Scenes of the Audacy Housecleaning
- And the New Audacy CEO Will Be …
- What’s Impacting Radio’s Digital Business
- A Hurdle Slowing Townsquare’s “Digital First”
- The $47 Million Radio CEO
- A Challenge to Saga’s Business Model
- What Audacy is Up to with Staffing
- A Closer Look at iHeart Spells Trouble
- Why Buffett is Selling Stocks but Buying SiriusXM