INSIDE …
Rebranding is the post-consolidation term for format change just as food insecurity is the new term for starving but the end result is the same – yesterday’s change of Audacy’s KAMP, Los Angeles format is a lesson for other hit music stations currently under fire from streaming music services in how not to go from bad to worse.
Radio stations especially hit-oriented music stations that have been pummeled by streaming music services will be shopping for new formats and the AMP rebranding is a model how not to do it.
A much better alternative is right in front of them.
Forward this preview to a friend
Share with Jerry privately here
Newstips here
Recent Posts
- iHeart’s Q1 Growth Masks Profitability Decay
- Townsquare’s Deceiving Earnings Report
- Radio's New Global Capital Play
- Why Billionaires Keep Buying Dying Linear Media
- How Radio Is Dealing with Fake AI Music
- How to Make Pittman & Berner Money
- A Third Cumulus Bankruptcy?
- Beasley’s New Re-fi Drama
- Astonishing “Going Concern” Verdicts
- iHeart’s SiriusXM Non-Merger