Local Advertisers Dumping Radio

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  • Low profit digital being sold by radio stations is artificially pumping up the revenue, so why is local sales and profit down?
  • Something’s not right -- Why is debt-ridden and bankrupt Audacy so close to much bigger competitor iHeart in revenue – here are the numbers.
  • What the late Ed Christian used to do in markets where he competed when iHeart did a deep dive on rates.
  • Local advertisers want to buy radio – here is what’s keeping them from upping their spend.
  • One proven tactic that radio advertisers cannot resist.

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Click to read: Audacy Preps for Bankruptcy by Increasing Spending … Ford Won the AM Radio Battle …. Audacy Bankruptcy Negotiations … The Surprise Audacy CEO After Bankruptcy … Crocodile Tears for AM Radio … The Value Destruction of Audacy … iHeart’s Future in Artificial Intelligence … Lenders Pressure Audacy for Deeper Cuts … How the Fields’ Intend to Keep Audacy … Audacy on the Brink …

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