Local Advertisers Dumping Radio

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  • Low profit digital being sold by radio stations is artificially pumping up the revenue, so why is local sales and profit down?
  • Something’s not right -- Why is debt-ridden and bankrupt Audacy so close to much bigger competitor iHeart in revenue – here are the numbers.
  • What the late Ed Christian used to do in markets where he competed when iHeart did a deep dive on rates.
  • Local advertisers want to buy radio – here is what’s keeping them from upping their spend.
  • One proven tactic that radio advertisers cannot resist.

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Click to read: Audacy Preps for Bankruptcy by Increasing SpendingFord Won the AM Radio Battle …. Audacy Bankruptcy NegotiationsThe Surprise Audacy CEO After BankruptcyCrocodile Tears for AM RadioThe Value Destruction of AudacyiHeart’s Future in Artificial IntelligenceLenders Pressure Audacy for Deeper CutsHow the Fields’ Intend to Keep AudacyAudacy on the Brink

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