The CBS/Entercom Layoffs

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            Mike McVay & Cumulus

            The Sale of iHeart’s First Asset

            Lowry Mays & Fraudulent Conveyance

            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

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7 weeks until my Radio Solutions conference. Learn more here.

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The Station Listeners Really Want

It will have a morning show that has a woman lead and a new very different role for a man.

No traffic. None. Instead, choose from one of these three alternatives that they like better.

News. But not the way we used to do it or currently do it. Like Twitter.

Someone looking out for them. A station that fights injustice, complaints, rip-offs, etc.

A one-to-one relationship. They can’t have a relationship with voice tracking even if owners do.

Fun. A typical radio station comes off as hype by people who sound like they’re going to lose their jobs.

Homegrown personalities in EVERY time period like YouTube stars.

Better commercials. They’ll put up with more if they’re better and you might not be able to afford to reject lousy national commercials but bad local spots are on you.

The one commercial type that even Millennials like. No, love. And no station knows what it is let alone how to do it.

Commercials with more than one voice.

A digital strategy that has less to do with trying to be what a radio station is not (digital) and more like, naming a station “Alexa” and teaching listeners how to use the very popular Amazon Echo to have a real relationship with a real, live radio station.

Different playlists during different dayparts. We radio people are used to being one thing 24/7. Today’s audiences are much more eclectic.

Music you’ve never played before mixed in with the music you play.

Songs that are shorter because so many people 18-34 don’t listen to even their favorite songs all the way through.

A station that will help them find jobs – not as a promotion but an element of the station’s format.

Radio is the original SnapChat, the hottest thing in social media for hundreds of millions of people. A snap lasts ten seconds and disappears. What makes you think they don’t want a radio station that does great things and then disappears (no website replays).

A cause. Stations are often without soul. In the past, radio has appealed to anti-war, pro-civil rights, and women’s issues. Find the causes this generation cares about and wrap yourself in it.

And, the greatest contest ever devised by a radio station – “The station that helps you pay down your college loan”.

Imagine brainstorming these issues with other radio execs.

That’s where we’re going to go at my upcoming Media Solutions Lab April 5th in Philadelphia.

Reserve a seat and come away with …

  1. Why for the money demo, a woman is the best “morning man” and the new role for male companions. And how to find that most important person.
  2. Listeners get traffic on their phones; you’ll learn the three things that could be just as potent and just as marketable.
  3. How to do news so cool that it sounds like an audio Twitter – and what today’s audiences call news.
  4. How to create a listener’s advocate.  What issues do you get involved in and how do you sell it.
  5. A list of things you can do when you return to your station to encourage a one-to-one relationship with listeners.
  6. How to have fun on-air without seeming like phony radio – you’ll know what we know works.
  7. How to use YouTube stars as your guide to developing the next generation of on-air talent. Nothing is more desirable to 18-34’s than YouTube stars.
  8. How to make commercials so good that listeners will listen and act on them and you will reduce ad churn. No one does this better than MoreFM’s Jerry Lee and he’ll be there to show you how.
  9. You’ll learn the one commercial type that is never a tune out when done like this.
  10. How to get the jump on competitors by creatively interfacing with the super popular Alexa from Google (Alexa, the replacement for a physical radio that takes voice directions for all kinds of things.  Why not radio?).
  11. Ways to create different playlists for different dayparts – what that looks like.
  12. Options that work for listeners who increasingly will not even listen to their favorite songs all the way through.      
  13. How to build a program that helps listeners find jobs. It has been done successfully. Gained 700,000 cume in three months. The PD who did it will tell you.
  14. Ways you can make radio more like SnapChat, the popular app that lets users share content no longer than 10 seconds that disappears after it is heard. Why disappearing content is so important. How this will impact radio even if you choose to ignore the trend.
  15. Learn the most powerful causes that can make a radio station have real meaning to 18-34’s who are civic minded if they are anything.
  16. How to do “The stations that helps listeners pay down their college loans”. How it should sound. How it should NOT sound or you’re wasting your time and money. How to get it funded. And make a profit on top of it. All of it to take back with you.

That’s just a handful of things you will take away from my next Media Solutions Lab.

Not counting the ideas generated from our group brainstorming.

See the full Media Solutions Lab program here.

I can hardly wait to share these solutions with you in less than 7 weeks from now.

Beat the scheduled price increase.

Reserve a seat

Group rates

Learn more …

Contact Jerry for help attending

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Mike McVay & Cumulus

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Mike McVay & Cumulus here.

Unlock these full articles …

            The Sale of iHeart’s First Asset

            Lowry Mays & Fraudulent Conveyance

            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

Your new subscription includes access to every article for the past year and 3,571 in our archive like these (scroll through/latest first). Everything.

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

Beat the price increase for my radio conference. Reserve a seat here.

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Radio as the New Social Medium

Did you catch SNL Saturday night?

Alec Baldwin’s record setting 17th guest host appearance had a curious bit of content in his monologue.

Baldwin harkened back to the early 90’s recalling some of his famous moments on SNL when current cast member Pete Davidson, who is only 23 years old, broke in.

Alec:  In 1998 I was Pete Schweddy on Delicious Dish selling my sweaddy balls on a radio on NPR.

Pete:  What’s a radio show?  Is that like a podcast?

If you are a Millennial, have Millennial children or teach them as I did at the University of Southern California, you’re thinking – what’s a radio show, indeed.

No matter how many times radio is warned, the radio industry continues to chug along like it is still the 90’s.

Outdated and irrelevant morning shows, the worst time of the day to lose listeners.

Music repetition that turns off Millennial audiences yet radio playlists and formats are relatively the same as they were decades earlier.

Why?

Songs that are too long for shorter attention spans, but radio plays them from beginning to end in high rotation every time even though the 18-34 year old Millennial listeners don’t even play their own music all the way through.

Disconnect.

Air people that don’t connect with Millennials and the audience knows it.

Not enough authenticity.

Too much hype.

No fun for the gaming generation.  Many on-air people sound like they are about ready to get fired which, if you think about it, is not too far from the truth.

You remember that there is no more fun than doing a radio show – at least before consolidation.  Voice tracking never got its own hashtag.

Commercial breaks that are so impossible to listen to, it’s an invitation once or twice an hour to actively drive whatever listeners you’ve earned far away.

We used to lose them to other stations while we irritated listeners in the hopes of getting them back.  Now we leave them to their own devices literally.

It’s a big list of things a very stubborn radio industry protects to keep doing radio as they know it instead of the way younger audiences desire.

As I am preparing for my upcoming radio conference, it strikes me that I can pass along the latest trends and predictions about where we’re heading, but we need to have a discussion about making radio more relevant.

Morning shows that can’t be missed.

Can you really say a radio morning show can’t be missed?   Well, there are ways to make it more compelling in content, services, fun and by taking a new approach to who does mornings on your station.

Or, just keep doing the same thing with the same results.

My answer to making radio more relevant is not to compete with digital and social networks.

It’s not to do the same thing streaming music services do.

The way to make radio more relevant is to reinvent it as the conscience of a new generation.

Get into their heads with content you have not even begun to imagine but once you start, they’ll be no stopping.

Radio needs to be the audio YouTube.

The social media link that is missing.

As an aside, I gave a speech upon being inducted into the Television and Radio Hall of Fame in Philadelphia this past November.

My wife warned me not to make my acceptance speech about my favorite topic – me.

So I talked about radio as the original social medium and how it kept evolving until digital social media made radio do stupid things.

For what it is worth, the college students and sons and daughters in the audience made it a point to come up to me afterwards and reaffirm my assessment of radio as a social medium.

Listen to them. 

Only radio two execs out of 400 people in the audience acknowledged the potential power of radio’s position as I imagined it.  Without embarrassing them, I hope, they were Jim Loftus and Jerry Lee – two of the best because they are always ahead of the radio industry trying to keep pace with audiences.

Radio as a social medium.

We should talk and let’s have this discussion at the Radio Solutions Lab in six weeks.

Radio as a social medium not an imitator of digital social media is so powerful, so exciting and so doable, your trip to Philly to learn more will unlock your ideas and show you the only real future for the radio industry.

Wednesday, April 5 – Philadelphia

Beat the price increase.

Reserve a seat 

Group rates

Learn more …

Contact Jerry for help attending

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The Sale of iHeart’s First Asset

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Sale of iHeart’s First Asset here.

Unlock these full articles …

            Lowry Mays & Fraudulent Conveyance

            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

Your new subscription includes access to every article for the past year and 3,568 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

Clear Channel once tried to get me to reveal my sources in a $100 million lawsuit they filed to intimidate my news coverage. I didn’t. In fact, I counter-sued, eventually won a generous settlement to drop my $125 million case. So when I say I NEVER reveal a source, I’m not just whistling Dixie. I can prove it. Report news in my Witness Protection Program confidentially here.

Self-Confidence, Presentations & Working with Difficult People just added to my April 5th radio conference six weeks away. Learn more here (link here to the conference promo)

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