Listeners Check Their Phones Every 6 Minutes

That’s checking their phones about 150 times a day.

Young folks average 110 texts a day.

Some 46% of smartphone users say they can’t live without their devices.

And we in the radio business must be on another planet when we design and program radio stations in the digital age.

What would happen if we rethought the mission of a radio station with this in mind?

Would we still be doing traffic reports?

Would weather still be sacred when it is right there in our listener’s hands on-demand?

Would it change the way we do social media? 

I hope so.

What kind of air personality would it take to compete with or replace this kind of dependence on a smartphone?

How would our commercial breaks be configured?

How would we do better, more effective commercials in a world dominated by checking the phone incessantly?

Would you program in 5-minute blocks or just blow off phone user stats like these?

Is the way we present music something that needs to be rethought?

Is there a close personal relationship from the radio to a phone user possible?

I am going to propose that it is and how we should try it on-air.

I hope you will consider joining me at my 2017 Radio Solutions Lab April 5th at the Hub Conference Center in Philadelphia – 5 minutes from Amtrak’s 30th Street station and 23 minutes from the airport.

In addition to competing with digital devices, there are 11 big bets to place on new ideas:

  1. Strategies to End Rampant Rate Cutting.
  2. Reducing High Advertiser Churn -- Presented by WBEB’s Jerry Lee in response to a shocking study of 5,000 ad campaigns in which 68% of local advertisers said their radio spend was “a waste of money”.  Let’s stop this in its tracks.
  3. Rebuilding Eroding Radio Audiences -- Millennial-friendly new targeted formats.
  4. Digital That Makes Money -- How to assemble the “Content Station” of the future that merges radio with digital and social. 
  5. Creating Fresh, New Formats -- A sampling of formats and format variations that hit the sweet spot for even the most distracted in-demo audiences.
  6. Finally Attracting Millennial Listeners -- By making radio sound like them, have special content for them and embrace their 5 most desired values.
  7. The Morning Show of the Future -- Why a lead female personality is now required – no more sidekick status.  New features.  And the ones that should go.  How to make mornings 60% of your total station billing.
  8. Ending Repetition That Turns Listeners Off -- How to surgically add music discovery to the familiar hits.
  9. Dealing with Too Many Commercials -- We need to have a conversation about something that drives listeners away.
  10. Longer Listening -- Time Spent Listening to radio has declined every year since the early 90’s.  And hardly any Millennial listens to songs all the way through these days (even on other platforms).  Now there is an easily implemented way to keep listeners from straying and it isn’t longer music sweeps.
  11. Underground AM Radio -- Say hello to the underground AM station of the future.  Format possibilities, how to promote and sell. 

The 2017 Media Solutions Lab is about significant positive change.

Not available by stream or video.

Discount rates for two or more attendees and larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat 

Inquire about group rates

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Cox Layoffs

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And read these full articles …

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            Has CBS Found the Secret to Knocking Off Jerry Lee’s MoreFM?

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

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Radio’s Answer to Rampant Rate Cutting

Here’s what’s really killing radio revenue right now.

Agencies are in the driver’s seat.

They demand lower rates and market competitors – usually the big consolidators – begin the race to the bottom of the rate card.

Naturally, competitors feel they have to also comply to get in on the buy.

Then the agencies want bonus spots.

Again, the other bidding stations have to step up with goodies.

Sometimes this means contests and/or promotions above and beyond the initial rate quote.

Then there are some consolidators such as CBS, iHeart and Cumulus who try to push competitors out of the buy by dropping rates even further.

iHeart flexes its corporate muscle even more by doing remnant-like deals with agencies that buy their radio spots for pennies on the dollar then get the rest of the iHeart multimedia platform effectively driving spot rates down to dangerously low and ridiculous levels.

Even good radio groups looking to protect their rate integrity are facing these crosswinds.

Radio is not only shooting itself in the foot using a weapon handed to it by agencies and buyers but then they pass that weapon around to each other to inflict further damage.

We’re going to deal with this in Philadelphia when we get together April 5th.

Some things cannot be changed.

But there are a lot of things radio can do and before you reserve a seat to get familiar with these options, let me explain.

Radio creates virtually no premium content that agencies must buy at their rates.  But there is a way to carve out part of your inventory for premium content and it comes with its own rules.

Morning shows used to be premium rate material but as groups have watered down morning shows and accepted lesser rates, the premium has vanished. 

Now, there is a way to start a “waiting list” for advertising on your morning show if you do a handful of things to make buyers and agencies crave it.  Imagine a “waiting list”.

And a way to redefine the meaning of “bonus spots”, the ones that are in essence driving rates down further.

And you will be fascinated by a Millennial sales pitch I am going to show you how to make to a handful of big clients.  We’re talking about big money here.

The pitch.

The pricing – which I’m going to tell you now is high, but you’ll get it.

If you bring your sales execs with you I will show you privately how to overcome specific objections.

And did I mention that this is for a one-year contract or else you pull it off the table?

And we’re just getting warmed up because we need to place bets on new ideas.

I’ve got content divided into 11 groups:

  1. Strategies to End Rampant Rate Cutting
  2. Reducing High Advertiser Churn -- Presented by WBEB’s Jerry Lee in response to a shocking study of 5,000 ad campaigns in which 68% of local advertisers said their radio spend was “a waste of money”.  Let’s stop this in its tracks.
  3. Rebuilding Eroding Radio Audiences -- Millennial-friendly new targeted formats.
  4. Digital That Makes Money -- How to assemble the “Content Station” of the future that merges radio with digital and social. 
  5. Creating Fresh, New Formats -- A sampling of formats and format variations that hit the sweet spot for even the most distracted in-demo audiences.
  6. Finally Attracting Millennial Listeners -- By making radio sound like them, have special content for them and embrace their 5 most desired values.
  7. The Morning Show of the Future -- Why a lead female personality is now required – no more sidekick status.  New features.  And the ones that should go.  How to make mornings 60% of your total station billing.
  8. Ending Repetition That Turns Listeners Off – How to surgically add music discovery to the familiar hits.
  9. Dealing With Too Many Commercials – We need to have a conversation about something that drives listeners away.
  10. Longer Listening -- Time Spent Listening to radio has declined every year since the early 90’s.  And hardly any Millennial listens to songs all the way through these days (even on other platforms).  Now there is an easily implemented way to keep listeners from straying and it isn’t longer music sweeps.
  11. Underground AM Radio -- Say hello to the underground AM station of the future.  Formats possibilities, how to promote and sell. 

The 2017 Media Solutions Lab is about significant, positive change.

This better idea session will not be available by stream or video only in-person.

The rates are favorable and even better for two, three or larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat 

Inquire about group rates

Read More  FREE SAMPLES

Payback is a Bitch at iHeart

iHeart is coming unglued in many ways you may not be aware of.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Ryan Seacrest – what’s up with iHeart’s Golden Boy.
  2. Big Boy – do you know what he did on the air at Real 92.3 for 2 straight months only to get beaten by his former employer, Emmis in the most recent PPMs.
  3. The Big Boy Lesson – if you want a ratings bump, don’t do what he did (described here).
  4. Pittman & Bressler – inquiring minds want to know just what is their relationship with Ryan Seacrest?
  5. The iHeart Rep Firm Katz – What no rep firm would ever do unless they were controlled by iHeart.

If you would like to read this story, have access to my entire archive (3,521 pieces) and receive daily delivery of new stories, touch here.

Solutions to Radio’s 11 Biggest Problems at the upcoming Media Solutions Lab.

Always 100% confidential -- my NewsTip Hotline.

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Meryl Streep’s Anti-Trump Rant

Right now the country is at war with each other.

East and west coast vs. everywhere else.

The media elites vs. Hillary Clinton’s “deplorables”.

Liberal and progressive vs. conservative and fed up Democrats.

Old white males vs. people of color.

Even men vs. women because men should be fighting hard for gender equality and somehow it feels like there are some unresolved issues here.

And yes, the mainstream media is an illusion because Fox, MSNBC and CNN are also now mainstream whether they care to be or not.

Social media is now in the direct line of fire. 

Is it presidential to tweet?

It’s hard enough to live in this era of great change that the country has never seen before, but how would you like to be in the media business?

If you would like to read this story, have access to my entire archive (3,521 pieces) and receive daily delivery of new stories, touch here.

Solutions to Radio’s 11 Biggest Problems at the upcoming Media Solutions Lab.

Always 100% confidential -- my NewsTip Hotline.

Read More  FREE SAMPLES