Out of ideas on how to realize deeper cost cuts at iHeart? Nah!
Say hello to the new MciHeart, a series of financial moves that will continue to give their owners financial relief by selling more critical assets – some are secretly under way right now (although they won’t be secret for long).
Of course, they will still fire people, but the MciHeart move is scary for at least two significant reasons.
One, they will be able to realize huge savings by dismantling the radio business as we know it.
Two, once they do it, the other lemmings are sure to follow.
To borrow a McDonald’s ad slogan “you deserve a break today” instead the radio industry is about to get another screwing thanks to iHeart.
Do you have information you want to share with Jerry confidentially? Email him privately here
Newstips here
Recent Posts
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma
- The Next Chapter at iHeart
- Fearless Dan Mason – the Book
- The Answer Commercial Radio Forgot