iHeart’s Post-Malone Strategy

INSIDE …

Where this leaves iHeart

  • How Bob Pittman smoked John Malone’s Liberty Media’s attempt to steal debt-heavy iHeart. 
  • What’s changing in the next 4 months now that the threat is gone. 
  • Their new owners are Franklin Advisors – the important way they differ from previous owners Lee & Bain. 
  • Radio is in runoff mode – where iHeart still sees money to be made.
  • And one more time, Liberty is out of the picture, right?

Read the full article here

Samples here

Newstips

Yesterday’s Audacy Stock Crash

INSIDE …

  • It has devolved to two buck chuck even with the Field family buying shares as fast as they can.
  • The real trouble bubbling under Audacy’s surprise demise.
  • Audacy is screaming out what is about to happen next.
  • The major shakeups that were previously off the table.
  • Why investors think 2nd bankruptcy-bound Cumulus ($12) and $6 billion indebted iHeart ($22) are better than $2 Audacy.

Read the full article here

Samples here

Newstips

Defending Against All-Holiday Music Stations

INSIDE …

  • This move will catch your competitor flat-footed.
  • If you’re up against a holiday music station or stations, consider these options.
  • When to flip, how long to stay.
  • What to rename holiday music stations.

Read the full article here

Samples here

Newstips

The Danger of Radio Selling Facebook Ads

INSIDE …

  • Radio will sell anything right now, even sneakers from the back of an SUV.
  • Facebook’s problems are getting ready to blow up in radio’s face.
  • Missed opportunities and new ways to put digital in its place.
  • The one thing that radio has right now that makes it “case closed” against digital.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here