Race to the Bottom on Ad Rates

INSIDE …

  • It just happened again scorched earth selling which is why I’m writing about it – a predator group screws competitors out of a huge buy, drives unit rates down by pulling this trick. 
  • The one thing that is forcing consolidated radio groups to go balls on against competitors many of which have a better ad story and they still lose the buy. 
  • There will soon be no need for local ad revenue – what makes big radio groups really believe this stuff.
  • Oh, and the major markets are all that will matter – here’s the proof.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here

DIY Streaming DJs Threaten Radio

INSIDE …

  • Radio wants to be audio but now big tech wants to be radio – their plans are breathtaking.
  • How broadcast radio is vulnerable to the big money of Amazon, Spotify – the attack they are mounting. 
  • The industry’s fatal move away from “radio” letting big tech competitors in. 
  • “The opportunity for disruption in live radio is paramount” – which consumer (not radio) publication said that and why.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here

Owners Rethinking the Viability of Conservative Talk

INSIDE …

  • How radio’s obsession with podcaster Joe Rogan may be the end of right wing talk radio.
  • The first major group likely to blink. 
  • Audacy is sucking wind on revenue but making a killing off the coronavirus – I’ll explain it here. 
  • Mary Berner’s Harvard Business School case study on how to ace COVID – ok, I’m kidding but you can still learn from her latest blunder.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here

Cox Employees Leaving for Audacy

INSIDE …

  • Cox Radio people are beating it out of Dodge for a company that is experiencing the biggest employee exodus in radio.
  • Is it the rumors about Apollo and Cox or something else?
  • HOUSTON – keep a close eye on it for answers. 
  • SUSAN LARKIN – What she is thinking by recruiting Cox employees even with what she knows.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here

iHeart Accelerates Merging Clusters

INSIDE …

  • Here’s what these new superclusters will look like.
  • The thing that is increasingly important to debt-burdened consolidators like iHeart, Audacy and Cumulus – dare I say it is the new “R&R” but it no longer stands for radio and records.
  • Other cutbacks now on the drawing board that could start showing up late this year, early next.

Read the full article here

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here