Owners Bailing on Radio as a Standalone Business

INSIDE …

  • The most popular side hustles as radio becomes the add-on.
  • What the hell, suddenly consolidators can’t sell local radio.
  • Here’s a headline: local advertisers would pay a premium for radio ads now if they could get this one deliverable.
  • Even Cumulus knows its new partnership with Uber is a nothing burger so why are they wasting time on it.

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The New iHeart Office Plans for 50% Staff Reduction

INSIDE …

  • This iHeart officeless masterplan has some clues about who they might consider essential and who is expendable.
  • What speaks volumes: who gets an office and who works remotely – like it or not.
  • What they’re going to do with local management and sales.
  • This new minimalist office does not look like a radio station you’ve ever worked at – some pictures may help.

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27 Audacy Employees Exit in One Market Alone

INSIDE …

  • 27 departures in one market alone – confirmed by name and job, kept under the radar by Audacy.
  • And while David Field is reading this today, he will learn that a 28th is walking into the market manager’s office and, you guessed it, giving their notice.
  • We’ve studied where these people landed – you tell me if they improved their situation (one went to work at Costco, here’s where the others wound up).
  • One pregnant seller on maternity leave fixed Audacy’s ass for her alleged treatment.

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iHeart: White People Need Not Apply

INSIDE …

  • Matt Drudge scooped the story to the general public while the happy talk radio trade press looked the other way – until now.
  • iHeart caught red-handed practicing reverse racism – the inflammatory email that started the controversy.
  • Here’s how this blunder happened -- and the consequences for their predominantly “non-diverse” work force.
  • The effect on further iHeart hiring.
  • How not to apologize for a gigantic blunder – avoid what iHeart did.

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Local Ad Growth Warning

INSIDE …

  • CEO’s are out promising a killer 2nd quarter but it all depends on what the meaning of killer is.
  • What we’re learning about collections, bundling, rates and radio resistant advertisers.
  • Did digital and podcasting help make up for radio ad shortfalls?
  • There are definite unexpected constraints that have popped up even though they are now discussed publicly.
  • What some group heads privately think will really happen – they dare not say it in public.

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Scroll through a complete list of previous stories here