Will GEICO take just 15 minutes to identify all radio stations they should and have been advertising on now that Nielsen is delisting non-subscribers? They have $70 million to spend on radio.
Nielsen is betting no. Here are the odds going forward.
Share this article with a friend here.
Also read …
- “Carmageddon” -- $500 Automaker Terrestrial Radio Surcharge
- Beware of Entercom’s FanDuel Deal
- 4 Reasons Why iHeart is Downsizing
Newstips here
Email me privately here
Recent Posts
- Nielsen’s Predictive Ratings
- Radio Stations Are Cheap. Should You Buy One?
- What’s Really Going on with iHeart & SiriusXM
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown
- The Major Market Selloff
- Salem’s $31 Million “Inside Job”
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?
- Beasley’s Hall Pass