Agent: Radio Talent Book Drops 50%

I don’t know how this hits you because we all know owners have been firing personalities to save money, but 50% fewer personalities for a top agency to represent?

Actually, it’s worse than that as I dug deeper and those numbers surprised me as well. 

Pittman, Berner and Field have been on a mission to eliminate some of the costly pieces of a radio stations finances – morning talent and the person who hired them.

They’re using a few tricks that are becoming evident that also apply to program directors or content managers – same M.O.

And they’re getting away with it on one level – expenses are being cut.

And they’re failing on another – ratings and billing are down where personalities are being replaced.

Meanwhile there is a new product threat to talk radio personalities from a major music streamer that will arrive soon and it’s not podcasting.

Read the full article now  

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