Inside Music MediaJerry Del Colliano

I don’t know how this hits you because we all know owners have been firing personalities to save money, but 50% fewer personalities for a top agency to represent?

Actually, it’s worse than that as I dug deeper and those numbers surprised me as well. 

Pittman, Berner and Field have been on a mission to eliminate some of the costly pieces of a radio stations finances – morning talent and the person who hired them.

They’re using a few tricks that are becoming evident that also apply to program directors or content managers – same M.O.

And they’re getting away with it on one level – expenses are being cut.

And they’re failing on another – ratings and billing are down where personalities are being replaced.

Meanwhile there is a new product threat to talk radio personalities from a major music streamer that will arrive soon and it’s not podcasting.

Read the full article now  

Do you have information you want to share with Jerry confidentially?  Email him privately here

Newstips here

Previous Stories