Radio’s Role in Taylor Swift’s Success

  • She crashed streaming service Spotify when her latest album Midnights was released, she’s social media royalty and she sells millions of albums when most other artists can barely sell a fraction – and her career was enabled by radio.
  • How Taylor Swift sells albums.
  • The new role for radio’s third golden age in a streaming world.

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Previously: A Recession Would Trip Radio Layoffs … Shakeup in Station Management … Townsquare Distances Itself from Radio… Audacy Burning Cash and Adding Debt … Saga’s Hidden Problems … What Now for Audacy… iHeart Stalling Another Bankruptcy … Preview of Tomorrow’s Audacy Revenue Reveal … iHeart Targeting Audacy … “Commercial-Free” Hours Killing Morning Shows… Cumulus Masquerading 3rd Quarter Fail 

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