Radio’s Role in Taylor Swift’s Success

  • She crashed streaming service Spotify when her latest album Midnights was released, she’s social media royalty and she sells millions of albums when most other artists can barely sell a fraction – and her career was enabled by radio.
  • How Taylor Swift sells albums.
  • The new role for radio’s third golden age in a streaming world.

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Previously: A Recession Would Trip Radio LayoffsShakeup in Station Management … Townsquare Distances Itself from RadioAudacy Burning Cash and Adding DebtSaga’s Hidden ProblemsWhat Now for AudacyiHeart Stalling Another BankruptcyPreview of Tomorrow’s Audacy Revenue RevealiHeart Targeting Audacy“Commercial-Free” Hours Killing Morning ShowsCumulus Masquerading 3rd Quarter Fail 

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