7 Bold Radio Predictions

In the next 12 months or less, a lot of things will change in the radio industry.

Now that radio has largely become a national repeater network of non-local content to save costs and eventually make more money for their investment bank owners, monumental change is ahead.

I’ve got some predictions for you here – and my readers who have been following me for a while now know that I never back away from a prediction.

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1. The number one threat to radio audiences. I name it and no, it is not the Internet. You’ll never guess. If you guess, write to me, I’d be interested to know.

2. I’ve got the line on what will happen with regard to the record industry’s attempt to win a royalty tax from radio. And a timeline.

3. Of Cumulus CEO Lew Dickey, Clear Channel President John Hogan and Citadel CEO for Life Farid Suleman one of them is not secure in their job.

4. I know – and you will, too – where Howard Stern is going after the end of the year.

5. How much longer radio lay offs will be going on. I’ll pinpoint one moment in time and name the group I expect to make the most cuts.

6. Even if radio gets the mobile industry to enable an FM chip, here’s what top radio executives missed – a golden opportunity bigger than FM radio on a cell phone. Can you guess?

7. The outlook for radio managers, salespeople and talent in the mobile Internet. And what that opportunity is.

The answers begin here. 

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Ask JD: “I lost my job, what are my media options now?”

There are many people who have been laid off or fired from jobs they love in radio and the media business. I often get the question, how do I stay in the business doing something that has some upside growth potential.

This weekend, I have 5 idea starters for you. Things you can do for little or no money – with or without partners that can be revenue positive. All you need is a computer, a work ethic and the experience you bring from traditional media.

• What a fired on-air personality could do to port their franchise over to new media.

• An iPad business idea perfect for the talents that radio people possess

• The number one hottest way to create website and mobile content that you’ll be hearing a lot more of in the months ahead

• Blogging for money

• One-big day a year – a big one -- and idea #5 reveals where to begin. 

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Ask JD: “I lost my job, what are my media options now?”

There are many people who have been laid off or fired from jobs they love in radio and the media business. I often get the question, how do I stay in the entertainment business doing something that has some upside growth potential.

This weekend, I have 5 idea starters for you. Things you can do for little or no money – with or without partners -- that can be revenue positive. All you need is a computer, a work ethic and the experience you bring from traditional media.

• What a fired on-air personality could do to profitably port their franchise over to new media (clue:  it's not a stream)

• An iPad business idea perfect for the talents that radio people possess

• The number one hottest way to create website and mobile content that you’ll be hearing a lot more of in the months ahead

• Blogging for money

• One-big day a year – a big one -- and idea #5 reveals where to begin. 

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Moving Beyond Reinventing Radio

Every time Apple gets the whole world to focus on their new product announcements, it makes me realize that, unlike the media business, Apple doesn’t reinvent things as we try to do.

They invent new things.

This morning I am going to suggest that maybe this is the right time to move beyond reinvention to actually inventing new things. But different skills will be needed and we will have to fundamentally change the way we think.

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If you haven’t subscribed yet and would like to access the story, let me tell you what you will get.

1. Why the obsession with reinvention and why it never works.

2. How record labels could have invented a prosperous future in partnership with their old buddies, the radio industry, if only they could have …

3. How reinventing radio actually made things worse. I’ll cite 3 great examples from Cumulus, Citadel and Clear Channel

4. My three principles of “How to Invent” – what I use when I brainstorm with media groups.

5. How to know what can actually be invented in an existing company.

6. Overcoming the hurdle of rules and budgets.

7. How to assure success.

8. Plus, Apple COO Tim Cook’s magic words expressed this past week that will actually make us wake up and have the courage to attack our own brands in the name of inventing the future.

Inventing starts here. 

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The French Kiss of Death to the Music Industry

The French government announced a new initiative Tuesday that it thinks will help kill off music piracy.

This morning, I’d like to outline the plan so you can know it and explain why it has no chance of making even a slight dent into illegal piracy.

More importantly, I’d like to run a few of my own ideas about subsidizing the music industry if governments are really willing to throw their money around (and, obviously there are).

If you are a subscriber, click through and unlock the content.

If you haven’t subscribed yet and would like to access the story, let me tell you what you will get.

1. The French Plan – highlights and lowlights.

2. A better plan to reprice the cost of an online song – a price that will make the labels a lot of money on legal volume at a number that even pirates can’t resist.

3. My subsidy plan for YouTube – the new radio station.

4. How about a subsidy for radio? What money would be best spent to increase music sales on radio stations.

5. How to create new artists the way Apple creates cool new products.

6. The one band that is actually the template for the record label of the future. I’ll name it and explain it.

It all starts here. 

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