The Apple Tabletǃ

Today, Steve Jobs will finally tell us what the much anticipated Apple tablet is all about.

A lesson for the advertising community: appreciate the value of silence.

Steve Jobs has gotten millions of dollars worth of free publicity from a product that consumers have imagined. Apple has had help from the media but not since the introduction of the iPhone have consumers been so spellbound.

I have seen some estimate that Jobs has already garnered $40 million worth of free publicity.

Wow!

Of course the radio industry should be taking this product introduction very seriously because what Apple does from now on&hellip

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Howard Stern on Clear Channel

You gotta love Howard Stern.

This guy is the shrewdest, smartest radio talent to come along ever! Now you may not like what he does on-the-air

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How to Rehire Radio People

For the past two years, the ranks of American radio stations have been reduced by thousands and thousands of people.

Consolidators who found that they could not repay the loans they took out to buy their stations had no other way to cut costs. After all, the biggest expense at a radio station is talent.

Of course, the biggest asset at a radio station is also talent.

So, consolidators like Clear Channel, Cumulus and Citadel devastated their local operations, invented
cheap ways to import networked, syndicated or voice tracked programming and while they were at it -- committed one more act of&hellip

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Clear Channelǃ

Wednesday, after I wrote about the Broadcasters

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The Tipping Point for Radio

Radio will be left out of Steve Jobs' new mobile tablet device that he is expected to announce next Wednesday.

Malcolm Gladwell in his book of the same name defined the tipping points to be "the levels at which the momentum for change becomes unstoppable".

My friends, we are about to witness history next week when Apple provides the electronics, the infrastructure and the consumer confidence (no small thing) to save traditional media.

A recent article in The Wall Street Journal alluded to Apple's goals. No one will know&hellip

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