How Pandora Is Outrating Radio

Everyone is talking about how Pandora now beats radio’s top music stations in the ratings in the top 10 markets.

But no one is talking about why and what can be done about it.

Today, all that changes …

1.  The biggest problem is The People Meter – not their ratings but how radio has lost its way trying to game The People Meter.  That strategy backfires against Pandora.  Here’s the way back step by step.

2.  How radio has left itself exposed on its playlists and how to correct it.

3.  One thing radio can do tomorrow, if it wanted to, that Pandora can never compete with.  But no station does.  Here’s how you can.

4.  How can radio compete with Pandora’s limited commercial load and still make money.  Read on …

5.  A second thing radio can do that Pandora cannot do – two in a row – that tightens the noose around Pandora’s neck instead of radio’s.  It has to do with the air product.

6.  Okay, I lied – here are three things radio can do that will make it impossible for Pandora to compete with you!  The third – a handful of smart strategies.

7.  How a shrewd mobile Internet move by radio stations can pressure Pandora.   Not costly.  Just smart. 

PLUS… how radio can compete with Pandora’s 800,000 playlist without playing 800,000 songs.

If you’ve been thinking about subscribing lately, stories like these that are honest, straightforward and see a clear path to future are a benefit.

Today’s story is a great place to start.

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Hot New Non-Branded Radio Content

You win!

I’m going to do it.

How radio stations can get started in non-branded mobile iPad apps that can and should replace their websites.

This is on the agenda for my upcoming Media Solutions Lab, but I can’t wait to share …

1.  How non-branded radio content sites are better than station websites.  And how to get started.

2.  The iPad – when used the way I will describe in this piece – was born for radio.  Not a competitor, a friend.  

3.  Then, what should you do with your streaming site?  Keep it, fix it, scrap it?

4.  Non-branded site ideas ready for you to claim ahead of competitors in your market for news, talk, sports and music radio stations.  

5.  One rule you must never break about non-branded sites or your investment goes up in smoke.  Know it.

6.  The magic of how to use your station with the non-branded content site without hawking the app or website on-air.  Here’s the secret that makes it all work.

7.  The best part – how to market your new non-branded content site and not have advertisers and agencies beat you up for discounts.  Yes, it’s all here.

PLUS … 7 very specific non-branded websites I would do in a minute – ready for you to rip off and use.  And I’ll tell you which one I would start with.

One of the benefits of subscribing is that you’ll never see these opportunities anywhere else.

This one is all about getting a head start.

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Rick Buckley

I was hired by Rick Buckley who gave me a golden opportunity I will never forget.

But what Buckley did for me pales in comparison for what I believe will be his legacy. 

An appreciation of Rick Buckley, who died over the weekend at 74, starts here.

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Cumulus Sharpens Citadel Axe

If I’m Bob Moore (LA) or Deidra Liebermann (San Francisco) six weeks away from Cumulus becoming my boss in the Citadel merger, I’m looking for a new job.

It looks like Cumulus CEO Lew Dickey is quietly stashing way potential replacements – sometimes in smaller markets and a phone call away for massive management changes.

Here’s what’s going down:

1.  Some major market heads may roll once Cumulus takes over Citadel.  Here are some likely victims.

2.  Cumulus may be stashing replacements – pretty tricky, eh?  I’ll tell you where you can find them.  Name a few names.  You may be surprised.

3.  How sex discrimination lawsuits that Cumulus is fighting will impact their choice of new managers.

4.  How massive an upheaval to expect.

5.  Anecdotal evidence that the Dickeys may be interviewing while publicly saying there will be no changes. 

6.  Who is at greatest risk to be fired – what one thing puts a bullseye on you when the Cumulus takeover takes place.

7.  Two companies that don’t make the mistakes that Cumulus is about to make and how they succeed while Cumulus will fail.

PLUS… what to do next.

Maybe you’ve been thinking about subscribing for a while now.  Membership has its benefits if you appreciate straight talk and a clear view of the future.

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If Apple Buys Hulu

Why Apple may be bidding for Hulu … Who controls on-demand TV could also control the future of radio …  How cable operators are ruining Hulu … If Apple buys Hulu, then what? …  How network execs are about ready to kill the goose that laid their new golden egg.

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