Ballad-Free Music Formats

WBEB (B101) in Philadelphia has eliminated ballads from its weekends to make them more lively – and less like where the station is popular, at work during the week.

Good idea?

Actually, dropping ballads from the weekends is just the tip of the iceberg.

The adult contemporary format has been declining in recent years.  Once a staple of music radio, the future of AC radio is uncertain.

More importantly, it’s what WBEB is not saying that you should be focusing on and I’m going to reveal it in this article.

•  How not to be left in any radio format when it starts becoming long in the tooth.

•  How to keep your loyal fans while you undergo what may be some radical surgery. 

•  How to protect the brand and not the format.

•  How hanging onto the past can guarantee that your station will have no future (this will be good advice for everyone but particularly for stations with a lot to lose if their listeners stray).

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  It’s as low as 27 cents a day.

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Apple Media Predictions

(JD with my niece Jaime McEwen and daughter Daria rooting for the orange and black).

Apple is getting set to launch its new cloud-based streaming service and it could possibly be the final act to CEO Steve Jobs impressive career.

I’m talking major products and services here.

Things that will revolutionize the TV business, stick it to Google (something Steve Jobs no doubt would enjoy most) and create such demand for Apple’s own iPad that it could leave other tablets lagging behind.

Everyone is expecting Apple to come out with something earthshattering on the music side – like a Pandora streaming product or a music locker.  I’m betting a music locker is likely for a small monthly fee – the better to store your iTunes in for access anywhere.

This article reveals new information on these 5 predictions:

1.  Apple gets into the Netflix business

2.  Apple is negotiating with content companies now

3.  An Apple subscription model is coming

4.  Bandwidth will be burdened

5.  Apple may market an actual television set

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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Flipboard and the Content Crisis

(In spring, a young man’s fancy turns to thoughts of hockey playoffs)

This article is about how content providers are not keeping up with the plethora of new devices coming to market.

And how content is no longer king because content providers are lagging behind digital advances – the consequences for doing so is fast becoming a crisis.

Among the benefits of this article:

1.  Putting a finger on the disconnect between cool devices and the kind of content that consumers are coming to expect from content providers.

2.  Avoiding paywall problems that are sure to happen if content providers don’t change the way they package content.

3.  Learning a better way to come up with content winners – two things you must do before you can be in sync with changing consumers.  One of them is make sure you own all the cool devices that consumers love.  The other is even more critical.

4.  Recognizing the first thing to do when designing content for 2011 – and it is different from 2010 by a mile.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  

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How to Get Better Radio Ratings

If you think that the only way to get ratings is to game the People Meter, you may be surprised to find that you may be losing fans not just P1s.   

Some people think so-called P1s are fans, but they have no face, no humanity.

This morning, I’m going to layout a game plan from which you and your people can brainstorm for ways to make better radio and win ratings.  What’s more, this plan will isolate 2 dayparts and aim to deliver 70% of your entire station’s revenue in those time periods.

This article is about how to get better radio ratings …

1.  Why developing a daypart that will deliver half of your stations revenue and the lion’s share of the audience is so critical.  I’ll explain.

2.  How to play lots of music and do personality at the same time. 

3.  The missing ingredient to spike the ratings.

4.  How to develop a second daypart so that you can spend your resources chasing the two shows that will bring you 70% of your revenue.

5.  What to do with middays.

6.  Edgy night programming.  I’ll outline two starter ideas.

7.  Should you voice track overnights in this plan that focuses resources on two dayparts?

8.  News on a music station – what to do (if anything).

9.  Your new key to creating the desire among your listeners so they will not want to tune out.

10.  What to do about streaming your station.  How critical is it to stream your radio format?

11.  What must you do to satisfy an unmet need of radio listeners.  Hardly anyone does it.  You’ll soon know what it is.

12.  Where does texting, Facebook and Twitter fit into better radio ratings.

13.  What jocks should be doing online while they are on the air.  Most stations have it wrong.

14.  What should you do with music sweeps – the Holy Grail of hit radio ratings? 

If you’ve been thinking about subscribing to Inside Music Media, today is a great day to start by reading this story – it’s as low as 27 cents a day including access to everything I have written in the last four years.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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My Media Investments Revealed

I have finally gone and done it.  

After being asked many, many times by readers what media stocks I like enough to invest my own money in – I’m coming clean.

I wouldn’t bet the farm on my say-so, but in this article you’ll get an idea of what media stocks I like enough to invest in and what ones I wouldn’t touch with a 10 foot picture of Gordon Gekko.

If you promise not to run out and do anything drastic, you’ll find this article very revealing and hopefully useful as you look to the future of the media industry.  For example …

1.  I own Apple – I’ll tell you that.  But when will I sell it?  Will I sell it?  And I’ve got some target prices from real professionals that you may want to factor in.  Apple’s prospects according to my IRA.

2.  Which one radio stock did I own – you’ll never guess.  I sold it a number of years ago, but it will tell you that I had high hopes for this stock but felt left at the altar.  I sold it – for what I paid.  I’m telling you, you’ll never guess.

3.  Future prospects for radio stocks.

4.  I have my eye on one other entertainment industry investment – I’ll tell you why I love it enough to want to buy it.

5.  How close am I to buying Google or Amazon?

6.  Is AOL going to come back big enough that someone who writes about the media industry would buy it?  If so, when?

7.  Groupon?

8.  What I am watching in new media – where the next investment opportunities may be.

If you’ve been kicking around whether to finally subscribe for as low as 27 cents a day, today is a great article with which to start.  Unlock this article and everything I have written to date.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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