The New Radio Enemies List

There are 8 big threats ready to hit the radio industry – some as soon as the next few months.

And, I’m not talking about the obvious things that we all know about. 

How about the emerging threats that are coming out of nowhere or ready to come of age.

For example:

1.  What’s the biggest danger to local radio advertising.  It’s not what you think, I can tell you that.

2.  Okay, what’s the second biggest danger to local advertising and rising fast.  In two years, there will be no way for radio to recoup the losses so time is of the essence.

3.  Preview the next generation of customizable radio – this is going to be hard to compete with.

4.  Which subscription music stream is most dangerous to radio?  Do you know?

5.  What’s radio’s next strategy when it loses dominance in auto entertainment centers – in as few as two years!

6.  What is radio’s enemy from within – the thing it doesn’t even see is killing it.  And what’s worse, radio companies are wasting money on it. 

7.  What’s the very next competitor that could hurt radio?  You’ll be among the first to see it coming.

8.  What powerful industry “friend” is trash-talking radio to advertisers and must be made to stop now.

PLUS…  how to effectively respond to each danger.

If you can name even half of these perils to radio, you’re on the right track.

This is a detailed early-warning list for people who want to remain ahead of the game.

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Next Tuesday’s Music Revolution

Consumers are waiting breathlessly for Steve Jobs to come off his medical leave next Tuesday and take their breath away.

I’m going to share with you how he will not disappoint.

But Apple is also going to hit radio hard below the belt and sadly, the industry can’t even see the trouble that is coming.

Here’s what’s at stake:

1.  The first details on a music discovery system that is so addictive, radio stations will become passé by Wednesday.  

2.  There is a new way coming to sell music.  Apple is removing the middleman.  Guess who that middleman is?  They are going to be blindsided.

3.  What if Apple’s iCloud is free – no monthly fee?  That would put it on par with free radio.  I’ve got a link with all the breaking details.

4.  A big bang in music will be so loud that even Pandora will feel it.  How the Apple cloud changes everything. 

5.  The only strategy for a radio station to get out of Apple’s way.  Something Apple cannot do but radio can.  The details on how radio can get out of harm’s way.

6.  Quick.  What do consumers want more – to buy music or buy all you can eat subscriptions?  Radio needs to know the answer – it’s right here – because the labels do not know.

PLUS… 6 predictions on how music and radio will change in as few as the next six months.

The latest intelligence on big changes coming to the music industry and radio starting next week.

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Cox Radio’s Surprise New Direction

Starting today as TV guy Bill Hoffman replaces radio guy Bob Neil, Cox Radio is firmly under a new management structure and is headed in a totally different direction for operating their group of stations.

Cox is top heavy with qualified radio executives to replace Neil. 

What’s up?  Why?

And is today’s move the end of a great run for Cox? 

I’ve answered these important questions in this article:

1.  The big change that everyone seems to be missing about what Cox has planned for the future of its radio division.  

2.  The experimental – and risky – new management approach that is anti everything that Bob Neil has done in his 25 years at Cox Radio.   It’s major and radical.

3.  The three managerial structures for running a radio company in the years ahead.  Are any of them going to work at a critical time like this for the radio industry.  Which one does Cox now fit into?

4.  The shrinking list of radio companies that have the best management structure to operate effectively going forward.  

5.  Which two radio groups are on the ledge – they could go either way.  The identity of one of the two will probably shock you.

6.  Which of the 3 management structures is most deadly to radio – and yes, there are several substantial companies in real trouble.

PLUS… the prospects for Cox, CBS, Entercom, Saga, Townsquare, Cumulus/Citadel, Clear Channel, Bonneville, Emmis, Hubbard and Beasley.

The latest intelligence on what Cox’s new changes mean to the radio division and which groups are also morphing their management structures.

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Ed Schultz and the Demise of Talk Radio

If you think what talk show host Ed Schultz called Laura Ingraham on the air last week was the tip of the iceberg, wait until you see the rest of the iceberg.

Radio is on a collision course with changing audiences – doesn’t know it or doesn’t care – and there are other formats that are wittingly or unwittingly turning off listeners.

1.  What is turning off talk radio listeners like never before.  It’s not right-wing or left-wing rhetoric.  It’s this – and if you’re running a radio station, your station is probably doing the same thing.  Know what it is to stop audience erosion.

2.  What is the best solution for diverging points of view in talk radio and believe it or not – on the part of thousands of morning personalities.  Do your morning shows do this?  If so, here is the cure.

3.  The number one mistake morning personality shows make – that can be easily corrected to the delight of more listeners.

4.  What is the first radio format that will die from being out of touch with what changing audiences now expect?

5.  Music is eroding the adult contemporary format – plainly put, AC music is not being made anymore because it is not in demand.  But this miscue is curable now and it has nothing to do with music – just a misreading of what audiences really want.

6.  News formats are vulnerable to changing audience preferences in what major way?  Here it is.

7.  Why CHR – the darling of all People Meter formats – is vulnerable in a way that most stations don’t even know.  Until now.

PLUS … 7 early warnings you’ll want to know and track before what’s eating talk radio’s ratings will start to consume yours.

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99 Cent Albums

Did you see how Amazon sold Lady Gaga’s new album Born This Way for only 99 cents and angered consumers when their servers melted down from high demand?

Did you also see how Apple’s iTunes store sold record numbers of “Born This Way” at the very same time for full price?

What’s going on here?

1.  Music is morphing to a new role – and if you’re a radio station, label or even a musician, here’s what’s going to change in the next 12 months.

2.  What do consumers want most – to buy or rent music?  Do you know?  Here’s the answer.  A lot is at stake.

3.  The dangerous direction of music radio stations that will soon be in direct opposition to the changing consumer and business market.  Know this now before it is too late.

4.  Why the album will die in the next 12 months – gone forever.

5.  The changing role of the iTunes store – 200 million consumers who have given their credit card info to Apple.

6.  What Wal-Mart and Live Nation have in common – and how they are killing the record business.  That’s right killing it.

Plus … How the record labels are killing a viable radio format by starving it to death.  Do you know which format the labels have done in?

Within a year, the music industry and those who feed off of it will change forever.

Here’s the latest intelligence.

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