2013 — The Year Radio Hits the Wall

How to bulletproof yourself from what’s coming in 2013

• What media buyers will be demanding, not requesting

• How station budgets will have to be reconfigured – like it or not.

• The right way to do digital – and it’s not the way radio stations are doing it now.

• The mistakes stations are making on-air while fiddling with online.  Here’s the fix.

• The year radio will cease to exist as we know it – but here’s an insurance policy you can take out.

• The most important strategic decision every radio station must get right

• The folly of social networking radio-style and what works infinitely better.

Even investors will have to start looking at an exit strategy if they don’t do these critical things.

If you’ve been thinking about subscribing, you’ll get a lot of take-home pay when you start today.

If you would like to read this story, have access to my entire archive (over 1,300 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

Triton vs. Arbitron, Oh Boy!

In one corner, Arbitron wishing it never exited the digital measurement business.

In the other, Triton Digital dominating the business Arbitron abandoned and now wants back.

• What do you have when you cross the People Meter with streaming measurement – Arbitron’s grand new plan •  How Triton is shooting holes in Arbitron’s concept •  Why media buyers are being left out •  How increasingly powerful streamers think audience measurement should change • The dirty politics of audience measurement that has nothing to do with the actual audience

And this big prediction:  What could inevitably happen when Arbitron and Triton beat each other up.  You read it first here.

If you would like to read this story, have access to my entire archive (over 1,300 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

B.S. From the NAB Radio Pep Rally

Here’s the rest of the story – as Paul Harvey used to say – about the hypocrisy that was passed off as a pep rally at the just concluded NAB Radio Show: 

•  Who the certified new “rock star” of radio is – and it’s not Randy Michaels or the usual suspects.

•  Guess who is taking credit for this:  “We stopped the performance royalty bill in its tracks.” Stop laughing!!! And no one called him out on it for the b.s. it really is – until now.

•  Radio claims 6.1 trillion listener hours – so Pandora, please sit down and go away.  The latest industry executive with his head up his math.

•  Turn your bullshit meter on – quick, who said this:  “We don’t see digital as the savior.”  You guessed it – the industry’s number one digital broadcaster.  Maybe you won’t notice.

•  Who is the last person you would invite to speak about the future of radio – that’s the first person the NAB invited.

•  Who is this attendee talking about:  “The guys I talked to are like zombies...a lot of glazed /dazed looks.  Like abused children waiting for the next set of foster parents.”  

•  What unlikely radio exec was described as “the belle of the ball” at this year’s show?

Many of the radio trades suck up to the very people who are hurting our industry the most.  This is where you get the straight story.  Today’s a great time to get started.

If you would like to read this story, have access to my entire archive (over 1,300 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

Now What’s Next for Cumulus

• What’s planned for over the weekend at the former Citadel stations • The new center of the universe for Citadel starting Monday • Lew’s consigliore’s • The most drastic action ahead that will happen like lightning • The sales set up – not exactly Cox • The new programming option that comes with the merger • New market managers thought to be in waiting on the outskirts of some markets.

Plus the big question:

• Is Cumulus finished expanding for now • Can Lew Dickey get the money to grow given the trouble he had financing the Citadel merger • What are the timelines – sooner or later • Who needs to be concerned

You won’t read this anywhere else.

If you’ve been thinking of subscribing, here’s a big story to start with.

If you would like to read this story, have access to my entire archive (over 1,300 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

Consolidators In Bed With Record Labels

There’s something fishy about the new love-in currently going on between big radio consolidators and the remaining four major record labels.

On the surface it all sounds good – more cooperation, more help in marketing.  What’s not to like.

This special report tells you not only what’s not to like but monumental changes that are coming as a result of this new coziness. 

Someone is going to get hurt.

It’s going to cost many radio stations money.

Just when they don’t need it or have it.

What the labels now need from radio – and amazingly, it’s not record sales!

Concessions both sides are now willing to make to each other.

The dangerous plan that lets a handful of big consolidators monopolize the music industry’s top artists while the medium and small market operators pay the price.

This radio and music industry exposé begins here --  right now.

If you would like to read this story, have access to my entire archive (over 1,300 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES