Not That Format Hot Clock, This One

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  • How to update the “hot clock” to reflect how audiences actually live and listen to radio today.
  • For example, there is one programming element that can be added at no cost whatsoever – yet no stations do this ratings booster (until now?).
  • Radio, take note: Striking stats on how the record business is successfully adapting to shorter radio listener attention spans and it goes virtually unnoticed.
  • Too many commercials are a turnoff and they’re not going to be reduced anytime soon, but there is a way to mitigate the tune-out factor.
  • Should AI be included in future format clocks – jump on it first, wait or say no way.
  • The secret Spotify users have for what they want from a radio station.

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