The Golden Bachelor Warning

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  • The evidence behind ABC’s The Golden Bachelor blatantly aimed at aging demographics.
  • Proof positive that radio can regenerate a new generation of listeners even as young people are turning to digital.
  • The way to develop new formats even where older listeners predominate.
  • Hopeful history: How hippie WMMR was hatched on an older-skewing adult station – 50 years ago!
  • Age in place or get younger?

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