Advertisers Social Distancing from Radio

1010 WINS is reportedly down 60% this quarter and that was a $50 million a year radio station for Entercom.

The coronavirus is turning out to be a trigger for what was already in motion.

Radio ad revenue was declining because of digital prior to corona and now it is declining in spite of digital.

The revenue estimates for the third and fourth quarter are in and they are not what was expected.

Bob Pittman has been saying the reopening of America is an opportunity for radio to cash in on all that “welcome back” advertising – is this true?

There is new evidence about the impact of political advertising this fall – can radio take it to the bank?

And there are disturbing trends in listening habits from home – does that mean an earlier demise for in-car listening or a windfall when the country starts commuting again?

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