COVID’s Impact on Sports Radio

Every sport heard on radio went silent due to COVID-19.

Anyone who thinks that when the teams return to empty stadiums and eventually fewer paying fans that radio will recover is living in an alternate reality.

Sports radio accounts for a lot of money and it is now in jeopardy.  There are going to be many changes in how radio broadcasts and markets sports.

Teams are preparing now to make new demands of their broadcast partners.

Listeners are learning new habits that don’t bode well for radio stations.

Competitors are popping up that didn’t previously exist.

And companies like iHeart, Beasley and Entercom have a lot at stake in a segment that they are struggling to understand -- companies.

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