- Taking back commercial placement strategy from PPM.
- Bringing back the “clock wars”.
- Nielsen isn’t going to alter quarter hour crediting rules that are on shaky ground with advertisers – here’s how to get around them.
- Advertisers – not broadcasters – are the biggest part of Nielsen’s business and they don’t like change but this move will even make them happy.
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Journalism is printing what someone else does not want printed. Everything else is just public relations -- George Orwell
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