You’ve heard me say that the coronavirus was a gift handed to radio owners.
Under the cover of a worldwide pandemic, COVID gave failing radio groups a way to quickly paralyze employee costs through furloughs, firings and layoffs.
These cutbacks will be permanent.
It’s the survivors who now have a lot to worry about.
At least one radio group is dead serious about shutting down most of their studios and offices and operating off a model so new that radio stations have never seen the likes of such a plan.
