Nielsen Accused of Extortion by Non-Subscribers

Things are tough for the radio industry right now but if you listen to non-subscribers, they are doing more to hurt stations right now than help.

It’s a monopoly of audience estimates some say based on outdated methodology and technology.

What’s worse is that Nielsen is being propped up by consolidated groups – the bankrupt type – who somehow find the millions to renew even as they are firing people.

Now their tactics are becoming public.

How they try to force non-subscribers into paying up and their flexible rate card that objectors say bends only in their direction.

With local radio facing a year or more of battling back to even, financially-troubled owners are beginning to rethink Nielsen.

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