Things are tough for the radio industry right now but if you listen to non-subscribers, they are doing more to hurt stations right now than help.
It’s a monopoly of audience estimates some say based on outdated methodology and technology.
What’s worse is that Nielsen is being propped up by consolidated groups – the bankrupt type – who somehow find the millions to renew even as they are firing people.
Now their tactics are becoming public.
How they try to force non-subscribers into paying up and their flexible rate card that objectors say bends only in their direction.
With local radio facing a year or more of battling back to even, financially-troubled owners are beginning to rethink Nielsen.
- Local Advertisers Dumping Radio
- Audacy Preps for Bankruptcy by Increasing Spending
- Ford Won the AM Radio Battle
- Audacy Bankruptcy Negotiations
- The Surprise Audacy CEO After Bankruptcy
- Crocodile Tears for AM Radio
- Cumulus is Panicking
- The Value Destruction of Audacy
- iHeart’s Future in Artificial Intelligence
- Lenders Pressure Audacy for Deeper Cuts