Digital advertisers like Facebook, Google and others have been killing the radio industry with their targeted, cheap ads.
Just yesterday Facebook blew out their first quarter predictions with a 48% rise in revenue and (hum-hum) higher priced ads – and no talk about podcasting on their conference calls the radio CEOs are forced to do these days.
They’ve driven radio rates down, drained radio budgets by redeploying what had been targeted radio ad money redirected to digital alternatives.
They’ve made a mockery of broadcasting which admittedly has a lousy audience measurement system while they have hard data mined by invading the privacy of consumers and surreptitiously tracking their data usage.
Apple has handed the radio business a big fat weapon to fight ad erosion at the hand of digital and I’ll bet you few know about how to deploy it and even fewer are going to do it – except you.
Actionable ideas for selling radio against Apple’s new “opt out” for digital ad tracking including a forensic tool you can use against digital ad tracking (the link to that tool is enclosed).
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Confidential Newstips here
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- Pittman & Bressler’s Fix for iHeart
- Epic Cumulus 1st Quarter Fail, Shakeup
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