Digital advertisers like Facebook, Google and others have been killing the radio industry with their targeted, cheap ads.
Just yesterday Facebook blew out their first quarter predictions with a 48% rise in revenue and (hum-hum) higher priced ads – and no talk about podcasting on their conference calls the radio CEOs are forced to do these days.
They’ve driven radio rates down, drained radio budgets by redeploying what had been targeted radio ad money redirected to digital alternatives.
They’ve made a mockery of broadcasting which admittedly has a lousy audience measurement system while they have hard data mined by invading the privacy of consumers and surreptitiously tracking their data usage.
Until now.
Apple has handed the radio business a big fat weapon to fight ad erosion at the hand of digital and I’ll bet you few know about how to deploy it and even fewer are going to do it – except you.
Actionable ideas for selling radio against Apple’s new “opt out” for digital ad tracking including a forensic tool you can use against digital ad tracking (the link to that tool is enclosed).
Tell a friend about this story here.
Talk to Jerry privately here
Confidential Newstips here
Recent Posts
- A Closer Look at iHeart Spells Trouble
- Why Buffett is Selling Stocks but Buying SiriusXM
- Cumulus Bankruptcy Looks Like First Half of 2026
- Is Long-form Podcasting Hurting Radio?
- Will the FCC Nail iHeart for Payola?
- The Number of Commercials Before Tune-Out Begins
- Another Radio Group the FCC May Favor
- Audacy and the FCC Blink
- A Weaponized FCC Loves This Radio Group
- Gary Stevens – An Appreciation