Nielsen To Retaliate Against Non-Subscribers

Madder than hell, Nielsen isn’t going to take it any more: 

  • The onerous new rules for non-subscribing stations who are doing nothing illegally starting in January 
  • Lost revenue projected for radio groups from $25-40 million 

  • Making it harder for agencies to buy radio

Read the full article now  

Newstips here

Email me privately here