- You may want to sit down for this but in a recent NYU student research project, Tinder beat radio for new music discovery – yes, Tinder, the dating app and here’s why.
- Older folks who were radio’s sweet spot appear to be moving away from radio to streaming – apps like Spotify – why these radio holdouts are increasingly preferring streaming services of all things.
- Younger demos are preferring YouTube – there’s a major reason for this now.
- All is not lost for radio but some innovation is overdue – here’s one way to quickly get back into the music discovery arena even with big commercial loads.
Read the full article here
Report news in our Witness Protection Program
Recent Posts
- Potential Buyer Awaits Audacy Bankruptcy
- New SiriusXM
- What’s Stalling the Audacy Reorganization
- Is Radio Ready for a Comeback?
- Younger Demos Want These Radio Changes
- Surge Pricing for Radio
- Stupid On-Air AI Tricks
- How Nielsen Is Killing Audience Gains
- iHeart Fast-tracking AI at Stations
- Blocking TikTok’s Knockout Punch to Radio