The 9-year span of listeners that could save radio

  • The sweet spot – the next great group of people who are available now to provide great radio audience growth for the next 12 years.
  • How should a station target a super group this narrow?
  • What is the secret to unlocking their passion – it comes down to one word.
  • Does “narrow targeting” involve inventing entirely new formats or making critical adjustments to existing formats?
  • What are some major do’s and don’ts with which to get started.

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