- The sweet spot – the next great group of people who are available now to provide great radio audience growth for the next 12 years.
- How should a station target a super group this narrow?
- What is the secret to unlocking their passion – it comes down to one word.
- Does “narrow targeting” involve inventing entirely new formats or making critical adjustments to existing formats?
- What are some major do’s and don’ts with which to get started.
Read the full article now.
Recent Posts
- Cumulus Calls Nielsen’s Bluff
- Pop Music’s Emotional Flatlining
- Hubbard’s Debt Reckoning
- A Structural Shift to Reach & TSL
- New FCC Oversight on iHeart
- Share of the Ear Is Out
- Why iHeart Never Sells Stations
- iHeart’s Radical Makeover
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained