- The sweet spot – the next great group of people who are available now to provide great radio audience growth for the next 12 years.
- How should a station target a super group this narrow?
- What is the secret to unlocking their passion – it comes down to one word.
- Does “narrow targeting” involve inventing entirely new formats or making critical adjustments to existing formats?
- What are some major do’s and don’ts with which to get started.
Read the full article now.
Recent Posts
- Life After Layoffs
- A Controlled Crash for iHeart
- Another Radio Pre-Pack Bankruptcy in the Works
- Audacy as a Non-Profit
- Taking Back the Dashboard from CarPlay
- Red Flags Flying at Townsquare
- Brutal Cumulus Firings
- Salem’s Liquidation Strategy
- Unnoticed Changes in Radio Audiences
- Why Urban One Can’t Keep an Accountant