INSIDE …
- It happens next week – details on how ugly it’s going to be.
- Big money is on the line – how big?
- The 3 competitors that are forming a consortium to carry out the attack.
- How this first time ever initiative turns iHeart, Premiere and Seacrest’s strengths into a major liability.
- Why iHeart’s monopolistic Katz rep firm is being caught flat footed.
- This is a national effort but the same concept would work for local stations – here’s the plan of attack.
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