Inside Music MediaJerry Del Colliano

INSIDE …

• It happens next week – details on how ugly it’s going to be.
• Big money is on the line – how big?
• The 3 competitors that are forming a consortium to carry out the attack.
• How this first time ever initiative turns iHeart, Premiere and Seacrest’s strengths into a major liability.
• Why iHeart’s monopolistic Katz rep firm is being caught flat footed.
• This is a national effort but the same concept would work for local stations – here’s the plan of attack.

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