Sales & Programming Strategies for Independent Radio Stations

There is a list below of 14 areas that are critical to independent radio stations.

Consolidators are essentially ignoring the issues listed but audiences and advertisers are clamoring for more.

Pick any two or three topics – your choice – and your independent radio station can get stronger before the year’s out.

Take rate cutting.

I think you’ll agree that’s the disease that is killing radio but if the big boys are doing it what can independent stations do to stop it?

At my independent radio management conference in Philadelphia April 5th – one month from now – you’ll learn a one-two punch that has proven to be more than impressively successful at independent stations.

In fact, consolidators have no defense for this revenue strategy.

Both steps involve offering an enhanced sales package that guarantees that you can charge a premium rate – not bonus your way into negative revenue growth.

Plus, a plan to virtually eliminate advertising turnover, the kind that makes it awfully hard to make your numbers.

An independent radio station leader will teach the details so you can return to your market(s) and confound the rate cutters who are killing radio.

But scroll down and look at some of the other 14 key areas that are critical to independent radio stations.

Why should you be following policies and ideas of consolidators who are loss leaders?

Why not learn from the independent operators who are on their way to mastering the 14 key strategies for independent radio station success.

If you miss the 14 key strategies for independent radio stations April 5th, you miss a lot.

This event is radio’s first conference primarily for independent operators and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.       A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
  7. Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
  10. Music Discovery -- How to add the new music young audiences now expect.       How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
  14. Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences? Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.


Special rates are available so your key people can also attend

Inquire about group rates