Radio’s Hip-Hop Problem

  • Radio is losing young audiences at a record pace because of music playlist mistakes – here’s a station that figured out and huge ratings followed.
  • Spotify and Apple Music are today’s radio to younger audiences – the secret sauce to their music playlists.
  • 22 million people subscribe to a Spotify playlist that features today’s hit music – here’s how many subscribe to the most popular hip-hop playlist.
  • Examples of how to play more hip-hop to attract more 18-34’s – and what to avoid.
  • Can pop coexist with hip-hop on a station that intends to be number one 18-34.

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