Inside Music MediaJerry Del Colliano

It’s difficult to increase revenue when large groups are driving local rates down.

You need something buyers want that is more compelling than bulk spots, discounts, tons of bonuses as well as the expected contests and promotions.

1. Like a one-year campaign in which 5 of your best local sponsors pay a premium to be part of your station’s pay down your college loan promotion.
2. Replacing all those bonuses that have become expected with value-added that buyers will want for sticking to your rate. I’m thinking testing their commercials for effectiveness for free, not giving away cheaper spots.
3. The avalanche of increasingly shorter spots for fractions of what they are worth can be answered by testing the length that will work best and back it up with research.
4. You’ll need a new way to approach buyers and a company that won’t charge you an arm and leg to identify the exact length of their radio commercial that works the best on your station.
5. And proven ways to make their commercials more effective while competitors are running cheap commercials that don’t perform.
6. Show them how to identify their expectations from their flight and deliver the results to prove success. If you fall a bit short, give them more. If you exceed the advertiser’s expectations, they can expect to pay a higher rate.

At the Radio Solutions Conference 7 weeks from now, you’ll hear experts who have done these things and share their strategies with you. 

• Where to go to effectively test ad copy
• Producing 3x more effective spots 
• How to exceed advertiser expectations
• Affordable copy testing companies
• Where to put the avalanche of shorter, cheaper spots
• That college loan promotion you’ll want to do before a competitor
• And how to reduce advertiser defections

Reserve a seat  (22% discount today)

Group rates

2017 Media Solution Lab Topics:  The Most Effective Digital Game Plan … 5 Required Millennial Hot Buttons … Programming to Shorter Attention Spans …  The Disrupted Morning Show Listeners Now Want … Making Real Money From Podcasting … 2 Totally New Formats … Station Streaming for Profit … Short-form Video Cash Stream … YouTube & Radio … New Found Radio Revenue … Retaining Advertisers …  New-Age Contesting …  Curriculum