Radio Getting Left Behind in Media Spending


  • Radio has some really good news and yet the industry is getting screwed by advertisers – look here, every other medium you can name is getting a better break. Time spent listening vs. ad spend. 
  • Even print gets a better break than radio – how radio is getting left behind in media spending.
  • A startling new finding about ecommerce and retail sales.
  • Why there are problems ahead for targeted advertising, the category that has been siphoning off radio ad dollars.
  • Should radio be worried about time spent with digital media?

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