- The last Baby Boomer has moved past the 25-54 demographic so why are there so many stations doubling down on efforts to reach them?
- Demographers reveal radio’s new target audience — one that is worth pursuing for a long time to come.
- A warning about programming to Millennials and why radio can’t program to an entire generation.
- Why this new “sweet spot” for radio could give birth to 6 or more innovative new formats that can drive new listening for the first time.
- Surprising revelations about alt-rock and The Breeze (flanker adult contemporary format) — do they hit radio’s new desired demographic target?
Recent Posts
- Bye Bye Market Managers
- iHeart’s Likely Buyer
- Townsquare’s Mounting Problems
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma