The Next Radio Audience

  • The last Baby Boomer has moved past the 25-54 demographic so why are there so many stations doubling down on efforts to reach them?
  • Demographers reveal radio’s new target audience — one that is worth pursuing for a long time to come.
  • A warning about programming to Millennials and why radio can’t program to an entire generation.
  • Why this new “sweet spot” for radio could give birth to 6 or more innovative new formats that can drive new listening for the first time.
  • Surprising revelations about alt-rock and The Breeze (flanker adult contemporary format) — do they hit radio’s new desired demographic target?