Cumulus Bay Area Dilemma

New York is almost gone – one more FM is in the process of being sold.

Atlanta and LA have been eviscerated along with other Cumulus stations that are able to be sold for whatever the market can bring which in these cases amounts to deep discounts.

The biggest dilemma for Mary Berner and her new board of directors who were forced to take over ownership when Cumulus couldn’t make their debt payments is whether to stay or whether to go.

A bellwether market for Cumulus is San Francisco where things are happening so fast that the company may be forced into emergency mode soon.

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