Now with the CBS/Entercom merger, radio is getting bigger and correct me if I am wrong but these big behemoths are the ones choking from debt.
Cumulus and some certain merger partner to be announced.
So, you’re either really big or not big enough.
And Saga is an independent-type operator that does nothing like the consolidators which is why its stock is valued above all.
Suddenly, advantage small, local and independent operators.
This is what my April 5th Media Solutions Conference is all about.
It’s not for consolidators.
The latest breakthrough in relationship selling that gives independents an even greater advantage in getting premium rates – we’re all over it.
A proven system for virtually eliminating advertising churn among your most prized and profitable advertising sources. Count on it.
And since consolidators are self-destructively all in for online programmatic buying to eliminate sales commission costs, independents can get better at relationship selling while their big competitors cut costs at their own expense.
Independent operators are in a better position to take on the three biggest listener complaints about radio – you’ll get fresh strategies to attack the problems, not ignore them like big consolidators.
And in areas like digital revenue, you’ll leave with a working knowledge of the one digital project that most big stations ignore in spite of its popularity with listeners.
After all, consolidators know it all which is why they’re always on the panels but never in the room taking notes at their conventions.
This conference is for the independent operator and your key people.
The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.
14 Key Strategies for Independent Radio Stations
- Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
- Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
- Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
- Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
- The Morning Show of the Future – The prototype of the new “morning man”. A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
- Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
- Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
- Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
- How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
- Music Discovery -- How to add the new music young audiences now expect. How that affects hit rotation. The science behind mixes.
- Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
- Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
- Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
- Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show. Does podcasting erode on-air audiences? Selling them for profit.
- The conference starts at 8am with registration and complimentary breakfast.
- The program begins at 9 am and breaks at 12 noon for complimentary lunch.
- All breaks are included in our day together.
- The program ends at 4 pm.
- The Radio Solutions Conference is not available by stream or video.
- Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.
For those of you bring key associates special rates are available.
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- Alpha’s Secret Station Sales
- Lenders Looking to Take Control of iHeart
- The Jim Cramer Pro Entercom Charade
- The 2nd CBS-Entercom Pre-Nup
- Entercom's Sports Focus Scaring Investors
- Townsquare Clamping Down
- iGen's Relationship with Radio
- Which Stations iHeart is Preparing to Sell
- Mary Berner's Future at Cumulus