Did you hear that iHeart is now cutting back on engineers and traffic directors?
The big groups are getting bigger (Entercom + CBS).
iHeart is massive and desperate so when they are forced to take a shortcut it affects good local and independent operators, too.
Up until now what the “big boys” did has hurt independent stations and local groups.
Now, the tide is turning.
That’s why I am doing a conference for independent operators so they can take advantage of the changing radio business.
Consolidators want to do cheap “jock-in-the-box” formats.
But you’ll learn which formats are worth the time and investment in terms of audience and revenue. Face it even if consolidators will not -- a voice-tracked program was never any listener’s favorite radio show.
Consolidators need to drop rates to get bigger spends with no concern to what that does to their markets or even their own station ad rates.
Yet, on April 5th in Philadelphia, you will hear a presentation on how to get premium rates, lower advertising turnover and remove yourself from market pricing of radio ads that are spiraling down.
And the one way you can guarantee commanding a premium rate while competitors are dropping theirs.
Consolidators think digital is an imaginary way to offer more goodies after they drop ad rates.
But as you’ll learn, digital should never be mixed with spot sales. It should be making money in a cash stream that helps your overall revenue.
Is there such a digital project?
Yes, there’s one great one that costs next to nothing and starts making money for independent operators on day one.
Consolidators can’t bother with Millennials with all their debt problems, but Millennials are 19 to 35 years old – a prime demographic.
Learning critical new strategies about how to reach Millennials as you will do when an expert shares his research will put your independent station ahead of consolidators once again.
If you miss the 14 key strategies for independent radio stations, you miss a lot.
This conference is for the independent operator and your key people.
The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.
14 Key Strategies for Independent Radio Stations
- Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
- Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
- Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
- Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
- The Morning Show of the Future – The prototype of the new “morning man”. A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
- Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
- Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
- Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
- How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
- Music Discovery -- How to add the new music young audiences now expect. How that affects hit rotation. The science behind mixes.
- Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
- Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
- Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
- Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show. Does podcasting erode on-air audiences? Selling them for profit.
- The conference starts at 8am with registration and complimentary breakfast.
- The program begins at 9 am and breaks at 12 noon for complimentary lunch.
- All breaks are included in our day together.
- The program ends at 4 pm.
- The Radio Solutions Conference is not available by stream or video.
- Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.
Special rates are available so your key people can also attend