Of all the radio groups, Cumulus is the one company that reportedly cannot survive the decline in radio advertising.
They have sold off their iconic major market stations to raise quick cash, sold or are selling real estate and are trying for a second time to unload their towers.
But sources reveal why no one wanted their tower real estate previously.
Ad revenue is plummeting, Westwood One is now reduced to a clearinghouse for cheap remnant ads and podcasting was a red herring all along.
Now it’s down to a few final options.
Recent Posts
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors
- Why the FCC is Vetting Cumulus’s New Mystery Owners
- Playing the Wrong Hits