Of all the radio groups, Cumulus is the one company that reportedly cannot survive the decline in radio advertising.
They have sold off their iconic major market stations to raise quick cash, sold or are selling real estate and are trying for a second time to unload their towers.
But sources reveal why no one wanted their tower real estate previously.
Ad revenue is plummeting, Westwood One is now reduced to a clearinghouse for cheap remnant ads and podcasting was a red herring all along.
Now it’s down to a few final options.
- Entercom is Pivoting Away from Radio
- The NAB is Helping to Pass Radio Performance Royalties
- 2 Groups to Downsize Their Physical Stations
- For Radio, There’s Townsquare Digital and There’s Not Exactly
- David Field Makes His Bet on Radio News -- It’s Video
- Entercom Considering Talent Changes
- The SiriusXM Takeover of iHeart
- Radio’s Solutions for Record Q2 Losses
- Townsquare Fires Nielsen in All Markets
- Longer Shifts, Stretching On-Air Talent