#1 to #7 — How Entercom Destroyed its Philly Market Leader

INSIDE …

  • The 6 fatal errors that drove Entercom’s top revenue producer from first to 7thplace for the first time in decades under David Field’s management.
  • Founder and now former owner Jerry Lee gave the one secret to staying number one to Entercom – here’s the advice they rejected.
  • Shareholder alert -- How decisions are being made about big revenue producers like WBEB that are beginning to erode Entercom ratings and revenue.
  • The hilarious rumor about how and why Field changed WBEB’s name from “More FM” back to “B-101.1” that could illustrate capricious decision-making and lack of strategic thinking.

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