Inside Music MediaJerry Del Colliano

Spotify and Apple offer more music than listeners can ever consume.

It’s like a cable channel to older people where they watch only a handful of channels even though they are paying for hundreds.

But now there is new evidence that radio isn’t losing audience to Spotify, Apple Music and streaming music services mainly because they offer too few songs.

It’s not about that at all.

Instead, the few main objections to radio are solvable. 

It’s just the industry is looking at streaming music competitors the wrong way.

The fix.

The easy part and one thing that will take some guts.

How to compete with such potent streaming services.

And the quickest way to start winning young listeners back.

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