The Decline of Average Quarter Hour

Nielsen doesn’t like to release numbers that are not favorable to its radio clients.

But a stealth look into forbidden PPM figures indicates trouble.

Not just a decline in average quarter hour.

Worse – far worse.

And now it can be documented and explained with evidence you’re not supposed to see. 

How can 250 million people a week be listening to radio for so little time.

Who is ramping up to take advantage of this?

How do you stop the decline of AQH?

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