Subscription Radio

Clip Interactive wants to get radio stations to use their app so listeners can bypass long commercial stopsets and replace it with other things like a different station in the company featuring the same musical genre that is not in a commercial break.

Or podcasts, favorite songs, talk segments, traffic and weather and all the while staying synchronized to the station’s terrestrial signal.

They have their own research that claims terrestrial and even satellite radio listeners would pay $12 a month for this.

Clip thinks stations can even keep their revenue from ads that continue to irritate listeners on the air while mining a new stream of revenue from subscriptions to a new app.

Are these people nuts or are they onto the future?

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