It must be nice for iHeart to have a monopoly on rep firms.
The parent company gets the best buys and then their competitors get everything left over.
But now that advantage is not good enough for iHeart.
They’re about to shake it up.
- So why are major cutbacks coming. It’s not like Katz isn’t sitting in the driver’s seat leaving everyone else no choice but to let their biggest competitor rep them in national sales.
- What Katz salespeople see coming that is turning them sour on the industry’s dominant radio rep firm.
- How the national revenue of Katz client stations will be affected by this shake-up.
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- Entercom’s Secret Aspen Meetings
- The New Cox Media Group
- Changes to Cumulus Operations
- Townsquare’s Non-Turnaround
- Pittman’s Blueprint for iHeart
- Entercom’s Accelerated Layoffs
- The Sale of Universal Music Group
- What Cumulus is Hiding
- Numbers Tell a Sobering Story on Entercom
- iHeart Firing Employees for Its New Owner