It must be nice for iHeart to have a monopoly on rep firms.
The parent company gets the best buys and then their competitors get everything left over.
But now that advantage is not good enough for iHeart.
They’re about to shake it up.
- So why are major cutbacks coming. It’s not like Katz isn’t sitting in the driver’s seat leaving everyone else no choice but to let their biggest competitor rep them in national sales.
- What Katz salespeople see coming that is turning them sour on the industry’s dominant radio rep firm.
- How the national revenue of Katz client stations will be affected by this shake-up.
Access this story now.
No advertising. No corporate money or favors. Beholden only to subscribers who value straight talk over happy talk so much that they are willing to pay for it.
Recent Posts
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next
- The Plan for Westwood One
- Listener Supported Commercial Stations
- Bye Bye Market Managers