The other shoe has dropped.
Cumulus follows iHeart, Entercom and Townsquare in cutting expenses.
The Cumulus cutbacks are different especially in the scope of who will be affected.
With some radio groups seeing as high as a 90% drop in business for April, panic is setting in.
There are more groups waiting to reduce their work forces and some preparing second and third rounds.
But these start now -- hopefully, competitors won’t get any new ideas from Cumulus because today’s layoffs are really that draconian.
Recent Posts
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue