The other shoe has dropped.
Cumulus follows iHeart, Entercom and Townsquare in cutting expenses.
The Cumulus cutbacks are different especially in the scope of who will be affected.
With some radio groups seeing as high as a 90% drop in business for April, panic is setting in.
There are more groups waiting to reduce their work forces and some preparing second and third rounds.
But these start now -- hopefully, competitors won’t get any new ideas from Cumulus because today’s layoffs are really that draconian.
Recent Posts
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors
- Why the FCC is Vetting Cumulus’s New Mystery Owners
- Playing the Wrong Hits