There’s blood in the water now that Bob Pittman has actually gone there and reportedly fired over 1,000 programmers and air talent.
Pittman is doing it to get ready for Liberty’s (SiriusXM, Pandora, Live Nation) takeover of terrestrial radio.
David Field is doing it because there is no buyer for Entercom and revenue is slipping.
Under the cover of iHeart’s “excellence centers” and employee “dislocations”, Entercom is ready to move quickly to cut costs in what may be an even more dramatic way.
The coming Entercom cuts target two areas – one of which iHeart has missed, at least for now.
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